In a Trial Balance a Contra-Account Appears

question 42

Multiple Choice

In a trial balance a contra-account appears:

• A)just before the account it offsets but in the opposite column.
• B)just after the account it offsets and in the same column.
• C)just after the account it offsets but in the opposite column.
• D)just before the account it offsets and in the same column.

---

Definitions:

Perceived Risk

The level of risk that a consumer associates with purchasing a particular product or service, which can influence their buying decision.

Conversion Rate

Percentage of consumers who buy a product after viewing it.

Compensatory Decision Rule

A decision-making process in which negative attributes can be compensated by positive ones, allowing for a balanced evaluation of multiple options.

Evoked Set

A group of relevant brands or products that a consumer recalls when making a purchase decision.