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Horizontal analysis evaluates financial statement data
Content Theories
Theories that explain the specific factors motivating individuals at work, focusing on the content of what motivates individuals.
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.
Clayton Alderfer
An American psychologist known for developing the ERG theory, which categorizes human needs into existence, relatedness, and growth categories.
David McClelland
A psychologist known for developing the theory of needs, which includes the needs for achievement, power, and affiliation, influencing the understanding of motivation.
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