Examlex
If a retailer accepts a national credit card such as Visa the retailer must maintain detailed records of customer accounts.
Brand Equity
The value and strength of a brand that determines its worth, based on consumer attitudes, recognition, and loyalty.
Differentiation
The strategy of distinguishing a product or brand from competitors to make it more attractive to a particular target market.
Brand Recognition Strategy
Tactics employed by businesses to make their brand easily identifiable and memorable to consumers.
Marketers
Individuals or teams specializing in creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
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