The Operating Cycle of a Merchandiser Is

question 131

Multiple Choice

The operating cycle of a merchandiser is

• A) always one year in length.
• B) generally longer than it is for a service company.
• C) about the same as for a service company.
• D) generally shorter than it is for a service company.

---

Definitions:

Psychological Processes

Mental activities and functions involved in perception, learning, memory, and thinking, influencing behavior.

Buying Decision

The process by which a consumer or organization selects a product or service to purchase, influenced by factors such as need, desire, and affordability.

Buying Needs

Represents the recognized requirements or desires that prompt a consumer to consider purchasing products or services.

Trial Close

A sales technique where the salesperson asks the prospect a question or series of questions to gauge the prospect's readiness to buy and identify objections early.