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Advertising Wearout
The phenomenon where repeated exposure to an advertisement leads to boredom and a reduced effectiveness of the advertisement.
One-Sided Arguments
Persuasive messages that present only the positive aspects or benefits of a particular viewpoint, product, or idea without acknowledging opposing perspectives.
Two-Sided Arguments
Persuasive messages that present both positive and negative information about a subject to appear more unbiased and effective.
Moderate Threat
Moderate threat refers to a perceived risk that is neither too high to cause panic nor too low to be ignored, often used in persuasive messages to achieve an optimal response.
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