Examlex
Match each of the following statements with the numbered terms below that provide the best definition.
-General partnership
Statement of Ethics
A formal document outlining the principles and ethical standards guiding the behavior and decision-making within an organization.
Champion Legislation
A legal initiative that has been strongly supported or promoted by a particular lawmaker or advocacy group.
Cause-Related Marketing
A marketing strategy where a company and a non-profit organization cooperate to promote a social or environmental cause.
Consumer Trust
The confidence consumers have in a brand or company's ability to deliver on its promises, reflecting its integrity, reliability, and fairness.
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