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In 2017, Theresa was in an automobile accident and suffered physical injuries. The accident was caused by Ramon's negligence. In 2018, Theresa collected from his insurance company. She received $15,000 for loss of income, $10,000 for pain and suffering, $50,000 for punitive damages, and $6,000 for medical expenses which she had deducted on her 2017 tax return (the amount in excess of 10% of adjusted gross income). As a result of the above, Theresa's 2018 gross income is increased by $56,000.
Corporate Social Responsibility
A strategy where organizations incorporate considerations for social and environmental issues into their operational practices and engagements with stakeholders.
Talent
Natural ability or skill in a particular area.
Floating Signifier Effect
The notion that the meaning of any particular brand is arbitrary. Literally any meaning or quality—any floating signifier—can be attached to any object, product, company, or person.
Constructed Meaning
The concept that meanings and truths are not inherent but are created through social interactions, cultural practices, and communication.
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