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Hubert Purchases Fran's Jewelry Store for $950,000 Hubert and Fran Agree to Assign $110,000 to a 7-Year

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Essay

Hubert purchases Fran's jewelry store for $950,000.The identifiable assets of the business are as follows:
 Basis  FMV  Inventory $90,000$97,000 Accounts receivable 55,00050,000 Building 100,000225,000 Land 280,000300,000\begin{array} { l r r } & \text { Basis } & \text { FMV } \\\text { Inventory } & \$ 90,000 & \$ 97,000 \\\text { Accounts receivable } & 55,000 & 50,000 \\\text { Building } & 100,000 & 225,000 \\\text { Land } & 280,000 & 300,000\end{array} Hubert and Fran agree to assign $110,000 to a 7-year covenant not to compete.How should Hubert allocate the $950,000 purchase price to the assets?

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Definitions:

Strategic Moves

Actions taken by a company to enhance its competitive position within the market.

Product Life Cycle

The series of stages a product goes through from introduction to growth, maturity, and decline as it exists in the market.

Marketing Strategies

Comprehensive plans formulated to achieve specific marketing objectives, such as increasing brand awareness, generating sales, or entering new markets.

Changing Tastes

Variations or shifts in consumer preferences and desires over time, which can affect market demand.

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