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What Is the Purpose of Determining Return on Investment

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What is the purpose of determining return on investment?


Definitions:

Stimulus Discrimination

The learned ability to respond differently to similar stimuli based on their differences, significant in the context of conditioning.

Stimulus Generalization

The tendency for the conditioned response to be evoked by stimuli that are similar to the stimulus to which the response was initially conditioned.

Higher-Order Conditioning

A process in classical conditioning where a stimulus that was previously neutral becomes a conditioned stimulus by being paired with another conditioned stimulus.

Shaping

A method of teaching new behaviors by rewarding successive approximations toward a desired behavior.

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