NEKP IncSells Two Versions of Its Product: Standard and Deluxe

question 43

Multiple Choice

NEKP Inc.sells two versions of its product: Standard and Deluxe.The Standard model has a 15 percent profit margin and the Deluxe model has a 17 percent profit margin.The Standard model has a 30 percent contribution margin and the Deluxe has a 23 percent contribution margin.If other factors are equal, which product should NEKP emphasize to its customers?

• A)the Standard model
• B)the Deluxe model
• C)Selling either results in the same additional income for the company.
• D)Not enough information is given.