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From a creditor's point of view the higher the total debt to total assets ratio the lower the risk that the company may be unable to pay its obligations.
Prestige Products
High-quality goods or services that convey status and luxury to consumers, often associated with high prices and exclusivity.
Shopping Products
Goods that consumers spend a considerable amount of time and effort in selecting and purchasing, such as clothes, electronics, and furniture.
Unsought Products
Items that the consumer does not know about or knows about but does not initially want.
Impulse Buys
Purchases made spontaneously without prior planning, often triggered by emotions or the strategic placement of products.
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