If a Company Has Excess Capacity and Present Markets Will

question 86

True/False

If a company has excess capacity and present markets will not be affected it would be profitable to accept an order at a special unit price even though the price is less than the unit variable cost to manufacture the item.

---

Definitions:

Core Benefit Propositions

The fundamental value or advantage that a product or service offers to customers, addressing their needs or solving their problems.

Marketing Mix Elements

Components of a marketing plan which include product, price, place, and promotion, often extended to include people, processes, and physical evidence.

Product Protocols

Guidelines and standards that govern the development, testing, and release of products.

Points of Difference

Unique features or attributes of a product, service, or brand that set it apart from its competitors.