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Punishment
Any event or object that, when following a response, makes that response less likely to happen again.
Positive Reinforcement
The reinforcement of a response by the addition or experiencing of a pleasurable stimulus.
Pleasurable Consequence
A positive outcome or reward that follows a behavior, making it more likely to occur again in the future.
Negative Reinforcement
The reinforcement of a response by the removal, escape from, or avoidance of an unpleasant stimulus.
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