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Motivation
The energizing force that stimulates behavior to satisfy a need.
Sociocultural Influences
The social and cultural factors that affect individual behavior, preferences, and attitudes, including family, religion, education, and media.
Consumer Purchase Decision Process
The stages a buyer goes through when deciding to purchase a product, typically including problem recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
Psychological Influences
Factors that affect consumer behavior and decision-making processes, including perceptions, attitudes, motivations, and personality traits.
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