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Peripheral Route
In the context of persuasion, a method where people are influenced by incidental cues, such as a speaker's attractiveness or message length, rather than argument quality.
Good-Looking Speaker
A speaker who is considered physically attractive, which can influence audience perceptions and reactions.
Factual Basis
refers to a foundation of verifiable facts and evidence that supports a hypothesis, argument, or legal action.
Peripheral Route
A path to persuasion in which an individual is influenced by superficial or peripheral cues rather than the content of the message itself.
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