Examlex
Find the area of the given rectangle:
Purchase Decision Process
The five stages a buyer passes through in making choices about which products and services to buy; includes problem recognition, information search, alternative evaluation, purchase decision, and postpurchase behavior.
Buyer
An individual or organization that purchases goods or services for personal use or for further processing or for resale.
Services
Intangible offerings provided by businesses or individuals that involve a performance or action to satisfy the needs of a customer or client.
Consumer Behavior
The study of how individuals select, purchase, use, and dispose of goods and services, influenced by various personal and environmental factors.
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