SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 105

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "What is your annual income rounded to the nearest thousands?" are values from a

• A)discrete numerical variable.
• B)continuous numerical variable.
• C)categorical variable.
• D)table of random numbers.

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Definitions:

Sustainable Competitive Advantage

A unique attribute or position a company sustains over time, which allows it to outperform competitors.

Competitive Advantage

A condition that allows a company or country to produce goods or services at a lower price or in a more desirable fashion for customers.

Consulting Company

A business that provides expert advice to other organizations or individuals in a professional field.

Developing Contacts

The process of building and maintaining relationships with people who could be helpful professionally or personally.