SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 66

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "What is your annual income rounded to the nearest thousands?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Issue

A topic of discussion, concern, or dispute that invites attention, analysis, or resolution.

Generalizable

The extent to which findings from a study can be applied or extended to broader contexts beyond the original sample or setting.

Interchangeable Subjects

Refers to participants in a study being considered as equivalent and replaceable for the purposes of the research, without affecting the outcome.

Research Interviewing

A method of collecting data by directly questioning individuals to elicit detailed information.