SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 98

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "How much time do you use the Blu-ray player every week on the average?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Inflated Sense

An exaggerated or overly high perception of oneself, often without sufficient reason or evidence.

Static Traits

Personality characteristics or attributes that are stable over time and across various situations.

Motivation

The internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role, or subject, or to make an effort to attain a goal.

Constitutional Traits

Characteristics and qualities that are believed to be biologically determined, such as certain behavioral tendencies or physical features.