SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 141

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "How would you rate the quality of your purchase experience with 1 = excellent,2 = good,3 = decent,4 = poor,5 = terrible?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

---

Definitions:

Noise Trader

An investor who makes buy and sell decisions without the use of fundamental data, contributing to market volatility.

Aversion to Ambiguity

Aversion to ambiguity refers to an individual's tendency to avoid choices or decisions when information is unclear or incomplete, reflecting a preference for certainty.

Limits to Arbitrage

The constraints that prevent traders from exploiting price discrepancies in financial markets, thus allowing inefficiencies to persist longer than they would otherwise.

Trading Volume

It denotes the total number of shares or contracts traded for a specific security or market during a given period.