SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 149

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "What brand of Blu-ray player did you purchase?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

---

Definitions:

Owen

Robert Owen was a Welsh textile manufacturer, philanthropic social reformer, and one of the founders of utopian socialism and the cooperative movement.

Communitarianism

Social reform movement of the nineteenth century driven by the belief that by establishing small communities based on common ownership of property, a less competitive and more individualistic society could be developed.

Workers

Individuals engaged in manual labor or work for wages in a variety of fields, often considered the backbone of the economy; the term may refer to both skilled and unskilled labor.

Catholics

Followers of the Roman Catholic Church, the largest Christian church, led by the Pope and characterized by its traditions and beliefs in sacraments and apostolic succession.