Examlex
The grade level (K-12)of a student is an example of a nominal scaled variable.
Private-label Branding
The practice of a company selling products under its own brand that are actually manufactured by another company.
Synonymous
Having the same, or nearly the same, meaning as another word or phrase in the same language.
Perceived Value
The customer's evaluation of the worth of a product or service based on its ability to meet their needs and expectations compared to the cost.
Brand Personalities
Human characteristics or traits attributed to a brand that shapes consumers' perceptions and relationships with the brand.
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