SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 41

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3,the manager decides to ask a sample of customers,who have bought a Blu-ray player made by the company and filed a complaint over the past year,to fill in a survey about whether they are satisfied with the product.This method will most likely suffer from

• A)nonresponse error.
• B)measurement error.
• C)coverage error.
• D)non-probability sampling.

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Definitions:

Cold Current

A mass of seawater that moves from higher to lower latitudes, typically colder than the surrounding waters and influencing local climates.

Arid Lands

Regions characterized by a severe lack of available water, to the extent of hindering or preventing the growth and development of plant and animal life.

Subtropics

Geographical zones located directly north and south of the tropics, approximately centered on 30°S and 30°N.

Equator

An imaginary line around the Earth equidistant from the poles, dividing it into northern and southern hemispheres and marking the 0-degree latitude line.