SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 41

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3,the manager decides to ask a sample of customers,who have bought a Blu-ray player made by the company and filed a complaint over the past year,to fill in a survey about whether they are satisfied with the product.This method will most likely suffer from

• A)nonresponse error.
• B)measurement error.
• C)coverage error.
• D)non-probability sampling.

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Definitions:

Blood-Brain Barrier

A selective barrier that prevents certain substances in the bloodstream from entering the brain tissue, protecting the brain from infections and toxins.

Hormones

Biological chemicals that serve as messengers, coordinating bodily functions by transmitting signals from one cell to another.

Pituitary Gland

A pea-sized gland at the base of the brain that produces hormones influencing various bodily functions.

Hypothalamus

A crucial part of the brain that regulates many bodily functions such as temperature, hunger, thirst, and circadian rhythms.