SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 74

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3,if a customer survey questionnaire is included in all the Blu-ray players made and sold by the company over the past 12 months,this method of collecting data will most like suffer from

• A)nonresponse error.
• B)measurement error.
• C)coverage error.
• D)nonprobability sampling.

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Definitions:

Selection Bias

A distortion in statistical analysis resulting from the method of collecting samples that leads to incorrect conclusions.

Government Policies

Official plans or courses of action adopted and implemented by a government to achieve specific goals in various sectors.

Welfare

A government program that provides financial aid and services to support individuals and families in need.

Random Digit Dialing

A method of sampling telephone numbers at random for surveys, to ensure a representative sample of a population.