SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 51

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "In which year were you born?" are values from a

• A)discrete numerical variable.
• B)continuous numerical variable.
• C)categorical variable.
• D)table of random numbers.

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Definitions:

Questionnaire

A research instrument consisting of a series of questions and other prompts for the purpose of gathering information from respondents.

Informants

Individuals who provide key information or insights, often as part of a research study, investigation, or for journalistic purposes.

Self-report Data

Self-report data is information provided by individuals about themselves, often used in psychological research through questionnaires or interviews.

Personality Assessment

The process of evaluating an individual's character traits and behaviors, often using tests or questionnaires.