SCENARIO 1-1 The Manager of the Customer Service Division of a Major

question 149

Multiple Choice

SCENARIO 1-1
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-1,the possible responses to the question "What brand of Blu-ray player did you purchase?" result in

• A)a nominal scale variable.
• B)an ordinal scale variable.
• C)an interval scale variable.
• D)a ratio scale variable.

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Definitions:

Behavior

Observable actions or responses of an organism, often studied in psychology to understand the underlying processes.

Gestalt Principles

A set of theories that describe how humans tend to organize visual elements into groups or unified wholes when certain principles are applied.

Perception

The process of recognizing and interpreting sensory stimuli through the five senses.

Proximity

The physical or psychological closeness between people or objects, often influencing the strength of relationships and the formation of social bonds.