SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 187

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3,which of the following questions in the survey will NOT likely induce a measurement error?

• A)How many times have you illegally copied copyrighted sporting events?
• B)What is your exact annual income?
• C)How many times have you brought the Blu-ray player back for service?
• D)How many times have you failed to set the time on the Blu-ray player?

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Definitions:

Reinforce

To strengthen a behavior by providing a consequence that increases the likelihood of the behavior being repeated.

Avoidance Conditioning

A response that prevents the occurrence of a punisher. This increases the probability of a low-occurring response and maintains that response at a high level. The principle of avoidance conditioning states that a behavior will increase in frequency if it prevents a punisher from occurring.

Yelled At

The act of raising one’s voice in a sharp, often aggressive manner, typically as a form of reprimand or expression of frustration towards someone.

Party

A social gathering of invited guests, typically involving eating, drinking, entertainment, and often celebrating a specific occasion.