Apple Computer,Inc

question 4

True/False

Apple Computer,Inc.collected information on the age of their customers.Suppose the youngest customer was 12 and the oldest was 72.To study the percentage of their customers who are below a certain age,it can use an ogive.

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Definitions:

E-reader

A digital device designed for the purpose of reading books in a digital format.

Focus Groups

A research method where a small, diverse group of people whose reactions, perceptions, and opinions are studied regarding a particular topic or concept.

Packaging and Labeling

The process of designing and producing the container or wrapper for a product along with the tags or labels providing information about it.

Brand Recognition

The extent to which the general public is able to identify a brand by its attributes, such as logo, jingle, packaging, or advertising.