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SCENARIO 2-14
The table below contains the number of people who own a portable Blu-ray player in a sample of 600 broken down by gender.
-Referring to Scenario 2-14,if the sample is a good representation of the population,we can expect _____percent of the males in the population will own a portable Blu-ray player.
Purchase Decision Process
The stages a consumer goes through in deciding to buy a product or service, including recognition of need, information search, evaluation of alternatives, purchase, and post-purchase evaluation.
Advertisements
Public notices or announcements, typically promoting a product, service, or event, through various media channels.
Salespeople
Individuals who are employed to sell products or services to customers, using various techniques to persuade potential buyers and close sales.
Information Search
The process by which consumers seek and gather information about products, services, or ideas before making a purchasing decision.
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