The Probability That a New Advertising Campaign Will Increase Sales

question 71

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80.The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40.If the two events are independent,the probability that the cost is not kept within budget or the campaign will not increase sales is:

• A)0.12
• B)0.32
• C)0.68
• D)0.88

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Definitions:

Affect

In psychology, a term indicating “emotion” or “mood.”

Emotion

The “feeling” aspect of consciousness, characterized by a certain physical arousal, a certain behavior that reveals the emotion to the outside world, and an inner awareness of feelings.

Mania

A mental state characterized by extremely elevated mood, energy, and unusual thought patterns, often seen in bipolar disorder.

Cocaine

A natural drug derived from the leaves of the coca plant.