The Probability That a New Advertising Campaign Will Increase Sales

question 151

Multiple Choice

The probability that a new advertising campaign will increase sales is assessed as being 0.80.The probability that the cost of developing the new ad campaign can be kept within the original budget allocation is 0.40.If the two events are independent,the probability that neither the cost is kept within budget nor the campaign will increase sales is:

• A)0.12
• B)0.32
• C)0.68
• D)0.88

---

Definitions:

Color Blindness

A condition where an individual has difficulty distinguishing between certain colors, typically resulting from a deficiency in or absence of specific types of color-detecting cells in the eye.

Genetic Counseling

Advice concerning the probabilities that a couple’s children will show genetic abnormalities.

Prenatal Testing

Involves medical tests conducted during pregnancy to assess the health and development of the fetus.

After Conception

The period and developmental processes that occur following the fertilization of an egg.