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SCENARIO 7-6 Online Customer Service Is a Key Element to Successful Online

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SCENARIO 7-6
Online customer service is a key element to successful online retailing.According to a marketing survey,37.5% of online customers take advantage of the online customer service.Random samples of 200 customers are selected.
-Referring to Scenario 7-6,95% of the samples proportions symmetrically around the population proportion will have between _____% and _____% of the customers who take advantage of online customer service.

Identify the distinction between low-context and high-context cultures and their communication preferences.
Understand the concepts and importance of ethical transparency and completeness in communication.
Recognize the significance of using communication technology effectively.
Analyze the dynamics of the social communication model and its impact on business.

Definitions:

Process Theories

Theories that focus on understanding how specific processes contribute to the motivation, behavior, and performance of individuals.

Maslow's Need Hierarchy

A theory in psychology that categorizes human needs into a hierarchical structure, from basic physiological needs to self-actualization.

McClelland's Theory

A psychological theory that categorizes human motivation into three types: the need for achievement, the need for affiliation, and the need for power.

Autonomy Support

Providing support for individuals to make their own choices and take initiative in their actions.

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