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SCENARIO 8-6 After an Extensive Advertising Campaign,the Manager of a Company Wants

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SCENARIO 8-6
After an extensive advertising campaign,the manager of a company wants to estimate the proportion of potential customers that recognize a new product.She samples 120 potential consumers and finds that 54 recognize this product.She uses this sample information to obtain a 95% confidence interval that goes from 0.36 to 0.54.
-Referring to Scenario 8-6,95% of the people will recognize the product between 36% and 54% of the time.


Definitions:

Marginalization

Refers to the process by which certain groups are pushed to the edge of society by denying them access to resources and opportunities, leading to their decreased agency and participation in social, economic, and political life.

Action Plan

A detailed strategy outlining steps or measures needed to achieve a specific goal or solve a problem.

Project Manager

A professional responsible for planning, executing, and finalizing projects according to deadlines and within budget.

Deviations

Instances of diverging from a standard, norm, or expected pattern.

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