SCENARIO 8-11 a Poll Was Conducted by the Marketing Department of a of a Video

question 29

Short Answer

SCENARIO 8-11
A poll was conducted by the marketing department of a video game company to determine the popularity of a new game that was targeted to be launched in three months.Telephone interviews with 1,500 young adults were conducted which revealed that 49% said they would purchase the new game.The margin of error was ±3 percentage points.
-Referring to Scenario 8-11,what is the needed sample size to obtain a 95% confidence interval in estimating the percentage of the targeted young adults who will purchase the new game to within
±5% if you do not have the information on the 49% in the interviews who said that they would purchase the new game?

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Definitions:

Meta-analysis

A statistical technique that combines the results of multiple studies to determine overall trends.

Doctoral Dissertation

An extensive academic or scientific document completed as part of the requirements for a doctoral degree.

Academic Success

The achievement of desired schooling outcomes, such as high grades, understanding, or obtaining qualifications, according to educational standards.

Physical Attractiveness

How much others perceive an individual's physical attributes as attractive or lovely.