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If the p-value is less than α in a two-tail test,
Franchisor
A business that allows individuals or other companies to operate and sell its products or services under its brand and business model.
Franchising
A method of business expansion where a franchisor licenses its know-how, procedures, intellectual property, use of its business model, brand, and rights to sell its branded products and services to a franchisee.
Business Models
Frameworks or plans that outline how a company creates, delivers, and captures value in economic, social, cultural, or other contexts.
Geographical Location
The specific, physical place where something exists, defined by its latitude and longitude or its place in a larger area.
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