SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 7

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,state the null hypothesis for this study.

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Example

An illustration or instance used to explain or support a statement or principle.

Infant's Liability

The legal responsibilities and limitations on contracts or agreements entered into by minors, often subject to special rules and protections.

Torts and Contracts

Legal concepts where torts refer to civil wrongs causing harm or injury for which the law provides remedies, and contracts refer to agreements between parties creating mutual obligations enforceable by law.

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