SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 134

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,what critical value should the company officials use to determine the rejection region?

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Definitions:

British Statesmen

British statesmen are political leaders and public figures from the United Kingdom who have significantly influenced British politics, policies, and its role on the international stage.

Southern Efforts

Actions or endeavors undertaken in the southern region of a country, often referring to specific historical, social, or political campaigns or movements.

Southern Cotton

Refers to cotton produced in the Southern United States, historically significant for its role in the economy, particularly in relation to slavery and the Civil War.

Second Battle of Manassas

A significant battle of the American Civil War, fought over several days in August 1862 in Virginia, resulting in a Confederate victory against Union forces.