SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 77

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,the lowest level of significance at which the null hypothesis can be rejected is .

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Definitions:

Theory

A system of ideas intended to explain something, based on general principles independent of the thing to be explained.

At-Home Parenting

A parenting approach where one or both parents choose to stay at home to raise their children, focusing on child development and family needs.

Child's Father

The male parent of a child, who provides genetic material, and often, though not universally, social and financial support.

Goodness of Fit

A term used to describe how well a person's abilities, needs, and characteristics match up with their environment or specific situation.