SCENARIO 9-7
a Major Home Improvement Store Conducted Its Biggest $\beta$

question 30

True/False

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,the value of $\beta$ is 0.90.

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Definitions:

Groupthink

The capacity for group pressure to damage the mental efficiency, reality testing, and moral judgment of decision-making groups.

Dissension

Disagreement or conflict of opinion among a group of people.

Devil's Advocate

A role adopted by an individual in discussions or decision-making processes to present alternative or opposing arguments, aiming to challenge assumptions and promote critical thinking.

Stimulates Controversy

Provokes debate or disagreement on a specific topic due to differing opinions, beliefs, or interests among individuals or groups.