SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 91

Short Answer

SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Net Income

The total earnings of a company after accounting for all expenses, taxes, and additional income streams, representing the company’s profit.

Inventory Levels

The quantity of goods and materials on hand available for sale or used in production at any given time within a business.

Variable Costing

A costing method that includes only variable production costs (materials, labor, and overhead) in the cost of goods sold and treats fixed overhead expenses as period costs.

GAAP

Generally Accepted Accounting Principles, a common set of accounting rules and standards used in the United States for preparing financial statements.