SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 163

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what critical value should the company officials use to determine the rejection region?

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Definitions:

Predictor Variables

Variables used in statistical models to predict or affect the outcomes of a dependent variable.

Linearly Related

Describes two variables that change at a consistent rate relative to one another.

Statistician

A professional who applies statistical theories and methods to collect, analyze, interpret, and present data.

Regression Analysis

A statistical technique used to explore the connection between a dependent variable and one or more independent variables.