SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 13

Multiple Choice

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the null hypothesis will be rejected if the test statistic is

• A)greater than 1.645
• B)less than 1.645
• C)greater than -1.645
• D)less than -1.645

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Definitions:

Brand Names

Names given to a product or service by a company to distinguish it from competitors, often associated with a perceived quality or reputation.

Welfare-Maximizing Output

The level of production in an economy that leads to the highest possible welfare, balancing efficiency and equity among consumers and producers.

Brand Name

The unique name given to a product or service by its maker to distinguish it from competitors and build recognition and loyalty.

Brand Name

A designation assigned by the manufacturer to a product or series of products, notably a trademark.