SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 63

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the lowest level of significance at which the null hypothesis can be rejected is .

---

Definitions:

Self-Identity

The perception or recognition of one's characteristics, values, and beliefs that define who they are as an individual.

Essential Self

The characteristics that make a person that particular person.

David Hume

An 18th-century Scottish philosopher, historian, economist, and essayist known for his philosophical empiricism and skepticism, as well as his contribution to the naturalist approach to philosophical questions.

Descartes

A French philosopher, mathematician, and scientist, known for his contributions to the development of modern philosophy and the Cartesian coordinate system.