SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 117

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Chemical Unit

A specific quantity of a substance used in chemistry for measurement, such as a mole.

Atom

The smallest quantity of an element that retains the chemical properties of that element.

Molecule

The smallest particle of a covalently bonded element or compound; two or more atoms joined by covalent bonds.

Homeostatic Mechanism

Biological processes that maintain the internal conditions of an organism within narrow limits despite changes in external environments.