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SCENARIO 9-7 A Major Home Improvement Store Conducted Its Biggest Brand Recognition

question 85

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SCENARIO 9-7
A major home improvement store conducted its biggest brand recognition campaign in the company's history.A series of new television advertisements featuring well-known entertainers and sports figures were launched.A key metric for the success of television advertisements is the proportion of viewers who "like the ads a lot".A study of 1,189 adults who viewed the ads reported that 230 indicated that they "like the ads a lot." The percentage of a typical television advertisement receiving the "like the ads a lot" score is believed to be 22%.Company officials wanted to know if there is evidence that the series of television advertisements are less successful than the typical ad at a 0.01 level of significance.
-Referring to Scenario 9-7,the parameter the company officials is interested in is:

Definitions:

Mycenaean Site

Archaeological locations associated with the Mycenaean civilization in Greece, characterized by fortified palaces and rich grave goods.

Mycenae

An ancient city located in the Peloponnese of Greece, known for its significant archaeological sites from the Mycenaean civilization.

Spring Fresco

Refers to a fresco painting from the Bronze Age, found in Akrotiri on the island of Thera (modern Santorini), depicting a vibrant spring landscape.

Akrotiri

A Minoan Bronze Age settlement on the Greek island of Santorini, preserved under volcanic ash and known for its advanced architecture and frescoes.