SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 56

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,state the alternative hypothesis for this study.

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Definitions:

Tracking Mouse

A technology or method used to monitor and analyze the movement and clicks of a mouse by a computer user, often to improve user experience or for research purposes.

Dynamically Continuous Innovation

Innovations that represent a significant change to an existing product or market but do not create new categories, often involving technological advancements.

Disrupts Consumers

Strategies or products that significantly alter consumer habits, expectations, or experiences in a market.

Continuous Innovation

The ongoing development and implementation of new ideas, products, or processes, aiming to sustain and enhance competitive advantage.