SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 143

True/False

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the null hypothesis would be rejected.

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Definitions:

Preoperational Stage

A stage in Piaget's theory of cognitive development, occurring roughly between the ages of 2 and 7, characterized by symbolic thought and egocentrism.

Theory of Mind

The ability to attribute mental states—beliefs, intents, desires, emotions, knowledge—to oneself and others and to understand that others have beliefs, desires, and intentions that are different from one's own.

Language Learning

The process of acquiring the ability to comprehend and communicate within a language system, typically occurring in human early development and through exposure to the language.

A-not-B Effect

A cognitive error observed in young children where they will search for an object in a location where it was previously found (location A) rather than its new location (location B), even after they see it moved.