SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 165

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,the largest level of significance at which the null hypothesis will not be rejected is .

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Definitions:

Joint Venture

A business arrangement where two or more parties agree to pool their resources for accomplishing a specific task or project.

After Tax Profit

The net income a company earns after all taxes have been deducted from total revenue.

Miscellaneous Liabilities

A balance sheet item for obligations that do not fit into the standard categories of liabilities, often including various minor or irregular commitments.

Proportionately Adjusted Balance Sheet

A balance sheet method that adjusts the assets, liabilities, and equity based on a company's percentage ownership in other entities.