SCENARIO 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 117

Short Answer

SCENARIO 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers.This is measured by the conversion rate,the percentage of browsers who buy something in their visit to a site.The conversion rate for a company's website was 10.1%.The website at the company was redesigned in an attempt to increase its conversion rates.A sample of 200 browsers at the redesigned site was selected.Suppose that 24 browsers made a purchase.
The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Scenario 9-8,what will be the p-value if these data were used to perform a two-tail test?

---

Definitions:

Projections

Estimations or forecasts about future conditions or occurrences based on current trends or data.

Occupations

Various kinds of jobs or professions where individuals engage in specific tasks and roles for income.

Occupational Outlook Handbook

A publication by the U.S. Bureau of Labor Statistics that provides comprehensive information on job outlook, working conditions, and required education for various occupations.

Spanish

A Romance language originating from the Iberian Peninsula of Europe, now globally spoken, especially in Spain and Latin America.