SCENARIO 10-13 The Amount of Time Required to Reach a Customer Service

question 52

Short Answer

SCENARIO 10-13
The amount of time required to reach a customer service representative has a huge impact on customer satisfaction.Below is the Excel output from a study to see whether there is evidence of a difference in the mean amounts of time required to reach a customer service representative between two hotels.Assume that the population variances in the amount of time for the two hotels are not equal.
t-Test: Two-Sample Assuming Unequal Variances

Two-Sample Tests 10-41
-Referring to Scenario 10-13,what is the 95% confidence interval estimate for the difference in the two means if the two population variances are assumed to be the same?

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Definitions:

Demographic Segmentation

The division of a market into segments based on demographic factors such as age, gender, income, education, and family size.

Geographic Segmentation

The division of a market into different geographical units such as countries, states, regions, or cities, allowing for targeted marketing strategies based on location-specific preferences or needs.

Microblog

A platform for short, concise posts, allowing users to share quick updates and information, such as Twitter.

Support Networks

include groups or systems providing assistance, resources, and emotional support to individuals facing challenges or requiring help.